Company History

Showcase Kitchens & Baths

Showcase Kitchens & Baths provides complete kitchen and bath design and remodeling services.  We offer it all, from new cabinets and countertops to a complete redesign of your kitchen and baths.  Our experience of over 30 years brings you a wealth of ideas, know-how, and quality.

A Family-Owned Business

James A. Rice is the founder and owner of Showcase Kitchens and Baths. He is a third-generation builder and a native of Camarillo, California. He has often said, “I was born here and want to die here, but not soon. That’s why we do work differently than others.”

Jim Rice

When Jim was senior class president at Camarillo High School, he took notice of the then-sophomore princess, Daryl DeNeal, and they later married. After finishing his college years and graduate school in 1976, Jim and his wife Daryl moved back to Camarillo. After his father’s untimely death, Jim became the owner of Forest Construction Company, Inc., his father’s construction company, back in 1949. Under Jim’s leadership, Forest Construction remodeled over 8,000 homes in Ventura and Los Angeles County. It soon became one of the top 50 construction companies in the country, as noted by Remodeling magazine.


In 1987, Jim founded Showcase Kitchens & Baths and opened the first showroom better to serve their thousands of past clients and referrals. Although certified as a National Kitchen and Bath Association designer many years ago, Jim seldom does any designing. He yields to his design staff and focuses on ensuring that the construction staff has everything needed to achieve the best outcome for every design created. Jim plans to pass the business on to his family one day but never plans on retiring. Two of his quotes reveal why. One is, “I love people, and I love building.” The other that he says with a big grin on his face, “I can’t retire, ’cause my office is the only place I go where I’m still important.”


Showcase benefits from having a rich history, an excellent reputation, and a promising future.

Dennis Prager interviews Jim Rice.


Jim Rice

Ernesto Sepulveda

Today, Jim Rice manages all operations with Ernesto Sepulveda, his son-in-law. With Jim’s talent and experience in leading for decades one of the most reputable construction companies in existence and Ernesto’s rich education in the family business over many years, they make a fantastic team.


Ernesto was mentored by Jim and others in the company in all facets of construction over many years, beginning while finishing his undergraduate business degree to becoming the key person in the Designing/Build of large Residential Estates and Commercial Projects from the ground up. With Jim’s expertise and wisdom and Ernesto’s fresh approach and keen eye, Showcase continues the legacy.

Ernesto Sepulveda

Meet with a Kitchen & Bath Designer.

Our designers can help you explore the design options for your kitchen, bath, closets, home remodel, and more. Schedule a free consultation to meet with one of our kitchen and bath designers and discuss how our custom cabinets can work for you.