History

A Family-Owned Business

James A. Rice is the founder and owner of Showcase Kitchens and Baths. He is a third generation builder and a native of Camarillo, California. He has often said, “I was born here and want to die here, but not soon. That’s why we do work differently than others.”

Jim and Darryl Rice 2016

Jim Rice

When Jim was senior class president at Camarillo High School, he took notice of the then sophomore princess, Daryl DeNeal, and they later married. After finishing his college years and graduate school in 1976, Jim and his wife Daryl moved back to Camarillo.  After his father’s untimely death, Jim became owner of Forest Construction Company, Inc., the construction company his father founded back in 1949. Under Jim’s leadership, Forest Construction went on to remodel over 8,000 homes in Ventura and Los Angeles County and soon became one of the top 50 construction companies in the country as noted by Remodeling magazine.

John Forest Rice, Jim Rice's Father
John Forest Rice, Click to enlarge

In 1987, Jim founded Showcase Kitchens & Baths and opened the first showroom in order to better serve their thousands of past clients and referrals. Although certified as a designer by the National Kitchen and Bath Association many years ago, Jim seldom does any designing.  Now he yields to his design staff and focuses on making sure that the construction staff has everything needed to achieve the best final outcome for every design created. Jim plans to pass the business on to his family one day but never plans on retiring. Two of his quotes reveal why. One is, “I love people and I love building.” The other that he says with a big grin on his face, “I can’t retire, ’cause my office is the only place I go where I’m still important.”

Showcase benefits from having a rich history, with a great reputation, and a promising future.

Ernesto Sepulveda

Ernesto Sepulveda and Family

Today, Jim Rice manages all operations side by side with Ernesto Sepulveda, his son-in-law.   With Jim’s talent and experience at leading for decades one of the most reputable construction companies in existence and Ernesto’s rich education in the family business over many years, they make an amazing team.

Ernesto was mentored by Jim and others in the company in all facets of construction over many years beginning while finishing his undergraduate business degree, to becoming the key person in the Designing/Build of large Residential Estates and Commercial Projects from the ground up. With Jim’s expertise  and wisdom and Ernesto’s fresh approach and keen eye, Showcase continues the legacy.